BET NETWORKS TEAMS WITH SHERYL UNDERWOOD’S PACK RAT FOUNDATION FOR EDUCATION AND KING ARTIST ENTERTAINMENT TO BRING ICONIC SOUL TRAIN BRAND TO THE 2016-17 HBCU HOMECOMING SEASON
New York – September 20, 2016 – BET Networks is teaming up with Sheryl Underwood’s Pack Rat Foundation for Education and King Artist Entertainment to bring the iconic Soul Train brand to select Historically Black Colleges and Universities (HBCU) during the 2016-17 Homecoming season. Inclusive of three critical C’s: concerts, comedy, and conversation – the collaboration will have engaging and interactive elements that allow students and alumni to preserve and celebrate the Soul Train heritage and legacy in music, dance and fashion.
““BET is thrilled to build on the legacy in the College market, where we can simultaneously put a timeless brand in front of new and familiar audiences, while also reinstating our commitment to the higher education community,”” said Richard Gay, Executive Vice President, Strategy and Operations at BET Networks. ““Alongside Sheryl Underwood’s Pack Rat Foundation for Education and King Artist Entertainment, we’re honored to bring two epic experiences – Soul Train and Homecoming at HBCUs – together and look forward to finding additional ways to engage the brand.””
“While maintaining the foundation of Soul Train’s origin, the young people on HBCU campuses will become the conductors of Soul Train.” Underwood adds, ““There’s a passion right now for music and social activism. Pack Rat Foundation For Education, BET Networks and King Artist Entertainment will bring the community together with love, peace and soul.””
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About Pack Rat Foundation for Education
Pack Rat Foundation for Education, founded by philanthropist and Emmy award winning entertainer Sheryl Underwood, raises much-needed awareness and funds for all 105 Historically Black Colleges and Universities. PRFFE initiatives include: College Reporter Internships – Provides internships to college students to be College Reporters for Sheryl Underwood Radio, heard on over 56 affiliate radio stations across the country; Civic Justice Initiative – Town Hall Meetings and Panel Discussions held on HBCU campuses to engage National Bar Association Local Chapters, Student Government, National Pan-Hellenic Council, Clergy, Law Enforcement, Media Representatives among others, to identify solutions that increase the peace and enhance the quality of life of all citizens; HBCU Sports Initiative – Focuses on inspiring African American boys, as young as 3 years old, to play baseball, golf, tennis, soccer and lacrosse, while being mentored and provided opportunities to succeed; Urban Symphony: A Concert of All-American Music – HBCU Orchestras/Bands merge with a city’s symphony to play a concert of All-American music to benefit education and the arts and the Get Your Praise On: HBCU Choir Sing Off – An energetic choir competition showcasing the talent, creativity, professionalism and spirituality of HBCU students.
About King Artist Entertainment
King Artist Entertainment founder Marcus King is a well-respected name in the entertainment industry, especially urban comedy and the RnB world. He has catapulted entertainers into international success and is known to have a golden touch as an executive producer, especially in television and music. King is famous for building the artists on his impressive and diverse clientele list into profitable brands that delight and engage international audiences. For over 20 years, he managed the triple threat, Jamie Foxx into stardom and is the only black manager (in conjunction with partner Jaime King) to manage an actor (Foxx) who was honored with an Academy award for Best Actor. King’s career spans multiple sectors of the entertainment industry and his name has been behind award winning television series, Grammy winning albums, critically acclaimed T.V. films and groundbreaking radio. He created and co-owned the only black comedy radio channel in the world – Foxxhole Radio on Sirius XM. His long list of credits attest to his consistent ability to create noteworthy television shows, movies, music and live events. They include: two (2) sitcoms that launched his executive producer career, – syndicated shows The Jamie Foxx Show and Hangin’ With Mr.Cooper; HBO Special Jamie Foxx: Straight from the Foxxhole; a comedy special based on King’s live event, Laffapalooza (Comedy Central); Television Movies, which include the critically acclaimed, Redemption: The Stan “Tookie” Williams Story (FX), the award-winning Life Support (HBO) staring Queen Latifah and the award-winning music special, Ray: The Genius Of Love (CBS); executive producer for Grammy winning record with Jamie Foxx (Blame It) and executive producer for a record for the legendary Ronald Isley (Mr.I); executive producer of the BET show Apollo Live, which revived the classic Harlem-based show in a new light. King has a penchant for creating successful shows and nurturing their long-term vision, with a focus on giving back to the community.
Terrece Walker, BET